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subscribe with RSSSergio Jimenez is the man behind Subcoolture, an illustration, design and typeworks lab operating from the heart of Madrid. Born in Toledo, Sergio moved north to the Spanish capital a few years ago, and his skating-inspired designs have won him many major commissions. Sergio was kind enough to give jotta a virtual tour of his new home town.
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| Subcoolture design works; Madrid; Madrid; Vanidad Festival programme. All courtesy Sergio Jiminez (Click any image to enlarge it) | |
Where do you live?
I've lived in Madrid since 2007.
Where do you work?
I work from home in my own studio (under the name of Subcoolture).
What are you working on?
I'm currently working on a series of several illustrations for an exhibition in the bookshop/gallery Panta Rhei, a place dedicated to graphic design, illustration and advertising creation. I am also working on my college thesis on graphic design and skateboarding.
How do you get around (bus, train bike, car?)
Usually I move on foot or by subway. Occasionally I take the bus. On sunny days I like to walk.
Your favourite gallery?
Right now, I do not have a favourite gallery. Until recently it was Subaquatica, a place dedicated to underground and urban art, but which has now closed because of the bad times.
While not exactly a gallery, also I like a cultural centre called La Casa Encendida.
Where’s the best place to shop? My heart is divided between the Market of La Paz where I usually purchase, and a comic book store called Generation X where I like to get away.
Best place for a good coffee.
The bookstore/coffee shop La Buena Vida near the Royal Palace, an exquisite environment where you can drink coffee and read whilst quietly surrounded by books and silence.
Best place to see some nature
El Retiro park, no doubt. Although lately I like to go to the skatepark of Tetuan
in the north of the city.
Favourite piece of street/public art near you…
The sculpture / fountain dedicated to the fallen angel in a garden of the “The Retiro” by Ricardo Bellver (1877). I think it is the only sculpture erected to Satan in Europe.
The view from your bedroom is…
An Anglican church surrounded by trees that at night reminds me of Gotham City.
The view from you workplace/studio is…
Almost the same.
Favourite late night haunt…
I loved going to La Vía Lactea during the week (especially Wednesday), there's good music and barely any people. It's a place that was very famous in the '80s and '90s pop scene- with a nostalgic atmosphere. But lately, I don't go out much at night.
Where do you go for music?
Wurlitzer Ballroom Punk Rock Bar, near the Gran Vía St.
How does the city influence your art?
What inspires me in this city are its contrast, accumulation, ephemeral,
and the constant flow of everything. I especially like the beauty of the weathering.
Strongest or most unusual memory?
I was a child, the first time I tried the ketchup was in Madrid.
Your favourite discovery?
The restaurant La Vaca Veronica near both the La Platería square and the Paseo del Prado.
Name a song that best sums up how you feel about your town.
Out of time (a Ramones cover).
Name an artwork that you feel represents your town
"Upon leaving the Barón Rojo concert at the Pavilion of Real Madrid" (1984), a photograph by Miguel Trillo.
Your ideal day out would include…
Breakfast of toast, a morning of drawings, skateboarding and a walk and a dinner with my girlfriend Alessia.
