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12 March 2010
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Martin Margiela SS 2010

By Millie Ross published on Wednesday, 01 July

jotta skipped over to Paris to catch the Martin Margiela menswear presentation for Spring Summer 2010. Resplendent in all shades of pale, the street cast line up of models and piped elevator voice descriptions cast a 2001 Space Odyssey style serenity over the collection.

 (Click any image to enlarge it)

There were definite hints of irony in the calm and clinical tones of the female “voice from above”, who coolly described each garment in laymans terms.

The no mess no fuss show saw each gentleman (sourced from the street in the tradition of MMM) walk sans model strut onto the platform, followed by an attendant who helped them into their final garment, usually a jacket or vest. The show was a clear continuation of the Margiela houses' ethos that says the star of the show should always be the garments, rather than supermodels and front row celebs.


Crisp, concise and elegant the collection tracked a progression from minimal, classic and magnificently cut, to subtle affectations of floral motifs in soft screen prints, embroidery and laser cuts.

While Martin Margiela has recently stepped back into the shadows, handing the reigns to his designers, some were heard to say that the collection harked back to the days of yore when the Belgian designer reigned supreme. No doubt a compliment to his protege's.

 

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  1. chris commented on Wednesday, 01 July

    ha haa ha ha everyone should watch this video, it’s hilarious! does sourced from the street mean they are homeless by the way?

  2. ilk commented on Wednesday, 01 July

    hmm how can diesel kill an amazing label in a few easy steps! Have pity on the models, my friend was one, and they had to do this 20 times.

  3. Anoushka commented on Friday, 03 July

    Wow, amazing presentation. A kind of morphing from the purest of garments which culminated in an inside out hand cut hawaiian shirt……..
    hmm did you even see this collection ilk?

  4. chris commented on Friday, 03 July

    no offence meant by the homeless comment ilk! but i stand by the fact it is very very funny…