While Puck Studio is the core group of founders, run by creative partners David Gibbons and Robbie Wilkinson (aka Babycrow and Robbie's Brown Shoes), Puck Collective is made up of illustrators across the whole UK. Puck Studio recently created some spiffy light boxes for the jotta commissioned Matches window displays. We find out more.

Puck is a collective made up of illustrators across the whole UK. Do you have a central studio space in London? If so, how would you describe your dynamic?
Dave and I set up Puck Studio this year. It's heavily involved with the collective, but they are separate things all together. Puck Studio focuses more on delivering illustration, print and vinyl services. Although we are going to involve the full collective in different projects such as books and comics, exhibitions, and limited print runs featuring all sorts of artists. As a collective we discuss projects mainly via email, as Sam and Patch both live in Bournemouth and Bristol. But when a show looms, we come together like a pen wielding Megazord to refine ideas and develop the project further.

Puck Studio did a live drawing session for the launch of musician Rob Bravery’s new studio album “The Elusive Crux”. What was that experience like?
It was a funny old night. Dave, (Babycrow from Puck) had been suffering from the most intense cold he'd ever suffered. So to then go into a club and draw in front of tons of people, had the potential to be a bit crabby. But luckily for us, Rob Bravery is a good friend and the atmosphere was very easy going. We produced 100 two colour Gocco printed postcards of Rob's head exclusively for the night, lined them all up, and doodled on each one. We both have experience drawing live before (I was involved in the "100 minutes of Havana" event in March 2009) so it wasn't super daunting. It's something that we as Puck are looking to get into as much as possible. Exhibiting is amazing, but drawing live is a different thing all together, It's a bit like being in a band and having a gig!

How is working in a collective more beneficial than being an independent  freelancer? Do you always work collaboratively on projects?
We all work as individual illustrators on different projects, but use Puck as a platform to exhibit and join in on larger scale events, like Pick Me Up at Somerset House. We like to produce t-shirt runs and posters to be released together through Puck, but mainly enjoy putting on shows the most.

You guys also provide print and vinyl services - how important do you think it is to offer more 'bows to your quiver' and to be self-sufficient?
This is one of the reasons we opened Puck Studio. Dave and I both believe it's important to be a well rounded and knowledgeable creative, to understand and be well versed in different aspects of the industry. Our love for putting on shows and events led into our services. The vinyl service is something we feel quite strongly about. It's always been looked at as a dull factory service, rather than being shown as a possible large scale creative tool. We've started working on projects with Square Mile Coffee and jotta, and think the scope that vinyl can have is amazing. We're planning on using it in different ways and having fun with it. We want to always be learning as much as we can about the area in which we work. So it's maybe not so much as adding 'bows to our quiver' to be self sufficient, rather than improving what we already are.

Where do you tend to draw inspiration from for your illustration work? Do you research intently on subjects or more observe and take from everyday?
Speaking for myself, I read a lot of comics, still love cartoons, Bruce Willis films and doodling on envelopes, I'm 27. I try to sift through the nonsense and pull from it stuff that makes sense to me, but not always everyone else.