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FEATURED CONTRIBUTORS
Create a totally immersive experience to launch the City of Abacus comic book series for number one selling artists VV Brown.
Key Challenges
The set build must be impactful and engaging, interactive, fun! Create a genuinely immersive world for people to explore in one night. Keep to within the strict budget.
Delivered
What better way to immerse people in the City of Abacus than to take them there through a life-size cardboard version of the city? jotta designed and built 3 rooms of sets and curated an exhibition of imagery from the comic. It was an immersive, interactive
playground, complete with projections, giant objects for people to play with and sound installations.
jotta’s art director Dan Price, event coordinator Millie Ross worked in partnership with six community members to produce the City of Abacus.
After the success of the London event, jotta is now taking the City of Abacus on tour with VV Brown to Paris.
A big thank you to Margaret PR.
