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London 2012 Olympic Artist Posters

There’s been a furor in the design world over the absence of designers in the stellar cast of commissioned posters for London 2012. Instead the committee has released a block buster array of YBA’s and renowned British artists, from Tracey Emin to Chris Ofili, Bridget Riley to Martin Creed, and the response in the design industry has been less than favourable.

You can purchase the posters, which range from £390 for the Bob & Roberta Smith, to £3000 for the Bridget Riley, or the full box set for £11,000, online at Counter Editions.

Taking the values of the Paralympic Games as a starting point, Bob and Roberta Smith use their siganture graphic font (almost graphic design!) to propose the core elements of the athlete experience: courage, inspiration, love, and of course sweat.

For Rose Rose, Bridget Riley has arranged colours in horizontal stripes, indicating the direction of athletic tracks or swimming lanes. The relationships between the colours create a sensation of movement capturing the energy of sport.

The artist-led campaign, inspired by the 1972 Munich Olympic artist posters, has been discussed on Creative Review, where it's sparked a tirade of irate comments in regards to the distinct lack of recognition for London's strong graphic design heritage.

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Posted on
08 November 2011
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