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Intel’s Visual Life competition is an open invite for you to share the images and video that defines your ‘Visual Life’ as an artist or designer. Here, jotta’s Creative Director Ben James explores his Visual Life working day to day with the artists and designers in the jotta collective.
The jotta collective stretches across disciplines and comes together to create new work from fine art commissions right through to film and animation.
The role I have as Creative Director means I work with a broad range of artists and designers to realise a wide range of visual projects. It’s a dream job working with new people who inspire and push me everyday to see things in new ways.
One of the reasons I was keen to sit on the panel of the Visual Life competition was not to ‘judge’ anyones work but to see how people are embracing technology to create new work and realise their ideas. I’m not just interested in how the end result looks, but the ideas and concepts behind the work.
Our interest at jotta in technology and it’s intersection with art and design is something that has definitely been heightened after working with Intel on the ‘Remastered’ project www.intel.co.uk/remastered
This project examined how thirteen emerging artists and designers utilise technology to create their work and extend their ideas into new areas. Remastered spawned a diverse range of works, from interactive installations that use technology, including programmable circuit boards and conductive ink which changed the artwork in relation to the viewer, to 3D animations that require the very latest PC technology to render, to fine art photography that used technology as accessible as an inexpensive strobe light.
The ‘Remastered’ project has helped us reevaluate the role of technology in enabling jotta to create work and realise ideas and concepts. The more we use and know about technology and what it allows us to create, the more our ideas as artists and designers can live.
Enter the Visual Life competition here.