Sophie Percival was winner of the Jotta Award in 2011. Since then she has exhibited in Sum of Substance in March, produced an exclusive print for Jotta Editions Space and her captivating photography of architecture and landscape also features in the debut Jotta Publication.
What medium do you work with?
I work in all media, but I would say my work usually involves some kind of intervention. For Sum of Substance I showed Pools from the Plane, 2011, which is a large digitally manipulated photograph. I also showed a selection of photographs from Beverly Hills Drive series, 2011, and a new edition print commissioned by Jotta titled Take My Picture.
What narratives informed your work for the show?
I would say our relationship with tourism, and how different mediums like architecture and social networks reflect our desires.
How do you feel your work engaged with the show's theme of value and how we measure it?
The new edition Take My Picture looks at the way experience is being turned into a commodity by social networks. I had noticed how at tourism points all over the world there was a pattern of people taking photos of themselves, then checking the photos, and then walking on. I was thinking about how this behaviour reflects the changing value that we put on the documentation of an experience over the experience itself.
What's coming up next for you?
I am preparing an online solo show with ArtNetwork.Net for next month, and showing at Downstairs Gallery at Great Brampton House in the group show, Tryouts from the end of May.