jotta were commissioned by Paul Smith to create an animation comprised of photography submitted by the public under the theme of Optimistic, to celebrate the launch of his new unisex fragrance of the same name.

The project began with a compeition - a call out for photographic submission driven by jotta.com and Paul Smith's Facebook.

The best 50 photographs were selected by Paul Smith, compiled and animated by jotta, then screened at the launch event in London.